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Ok, I think pretty much everyone would agree that pitching is about as fun as sticking needles in your eyes! Alright there might be a handful of people who love it or have come to terms with it as a necessary evil but those who are new to pitching generally feel something akin to fear and loathing. Why? It’s hard! It’s very challenging to condense your 110 page script into a 1-2 minute pitch that is conversational, entertaining and contains just enough information to hook an executive.

But pitching is a fact of life for working screenwriters so it behooves you to get comfortable with an admittedly uncomfortable process that is only one step removed from speed dating. And we all know how fun that is! One way to get more comfortable is to practice. Obviously you should do this with your own script (over and over and over) but you can also practice using produced movies. For example how would you pitch The Descendants?

Using the 7 steps to a perfect pitch here’s one way the pitch could unfold…

• My script The Descendants is a drama set in Hawaii about Matt who’s emotionally awol and calls himself a backup parent to his two daughters. His life’s thrown into turmoil when his semi-estranged wife, Elizabeth, falls into a coma after a boating accident. The doctors tell him she’s not going to recover and he has to take her off life support. Matt tells his eldest daughter Alexandra this upsetting news and she reveals his wife was having an affair and planning on leaving him.

Now you’re into the most difficult part of your pitch what is essentially the second act of your story. What you’re trying to do here is hit the main turning points that show how your protagonist handles the problem they’re faced with. Think 2-3 beats that form the central spine of your story. For The Descendants it might be something like…

• Matt had no idea she was cheating on him. Sure they had their problems but this was not what he expected to hear. Once he recovers from the shock Matt decides he has to find her lover, Brian, and tell him she’s dying so that he can say goodbye. Brian is vacationing on Kauai with his family so Matt takes his girls, and Alexandra’s slacker friend Sid, and tracks him down. It takes some time for him to orchestrate a moment alone with Brian but he finally does. Turns out Brian wasn’t even in love with his wife and is in fact devoted to his family. This knocks the wind out of Matt’s sails, but job done, they return home.

From here you want to quickly wrap it up and get to how the story is resolved and what your protagonist learns.

• Back at the hospital they take Elizabeth off life support and everyone gathers to say goodbye. They’re interrupted by Brian’s wife, Julie, who drops by the hospital with flowers and tells Matt she forgives Elizabeth even though she destroyed their family. This helps Matt to forgive his wife as well and he says goodbye with a tender speech and a gentle kiss. Our story ends with Matt and his girls cuddled on the couch with a big bowl of popcorn and a movie and we see that they’ve been brought together by this tragedy.

Subplots

You’ll notice I didn’t touch on the subplot of the land rights issue at all. Pitches can get bogged down in subplots which are often confusing when telling just the bare bones of a story. For the purpose of your pitch, unless they are absolutely essential, you can leave your subplots out. If an executive asks for more you can touch on your subplot. If your subplot is truly integral to the main story then you’d want to set up the protagonist, goal and main problem before launching into the subplot. For The Descendants it might go something like this…

• Matt’s an emotional absent husband and father whose life is thrown into turmoil when his semi-estranged wife falls into a coma after a boating accident. Matt learns she will never wake up and her doctor tells him she needs to be taken off life support. He tells his eldest daughter, Alexandra, of her terminal prognosis and she reveals her mother was having an affair and planning on leaving him. Once Matt recovers from the shock he decides to find Elizabeth’s lover and give him a chance to say goodbye before he pulls the plug.

Now here’s the addition of the subplot:

• While this is going on Matt, who’s a lawyer, and the sole trustee of his family’s extensive land holdings, is trying to help his family find a buyer for their land which they are being forced to sell. As they settle on a buyer Matt learns that Brian, who’s a realtor, is the brother in-law of the man they are considering for the sale. If all goes forward Brian will stand to make a lot of money.

Once you’ve set up the main crux of the subplot you’re back to the main story beats and would return to the B-story once the main story has been resolved.

• Following Elizabeth’s funeral Matt’s extended family gathers to sign the papers for the sale of the land. Matt has a sudden change of heart and decides not to sell angering his relatives but bringing himself some much needed peace of mind.

Coming back to the subplot in this way shows that Matt has been transformed by the story events.

Spin your Story

Keep in mind that your pitch should “spin” the story not tell it beat by beat. While you want your pitch to accurately reflect your script (for example if your piece is a musical you’d want to state that up front and if it’s really a drama don’t feel you have to play up the comedy if it isn’t there) you can compress, delete, rearrange as needed. The idea here is to entice the executive into wanting to hear more and if this kind of story is in your executive’s wheelhouse (to quote George Clooney) they’ll hopefully ask for your script. So keep things light, fast paced and conversational.

In time pitching will get easier and you might even find you like it. Yes, really. And if you need some extra practice trying writing pitches for exisiting movies. It can help you to fine tune the skills you need to give a winning pitch.

In my two previous posts I talked about theme and how you can use your protagonist’s arc to clarify what your story is about. You can also use this arc as the spine for pitching your story.

Knowing how to pitch your script can be a challenge particularly deciding what’s essential information and what you can leave out. Everyone is different and it takes time to find your pitching “voice” but one way to approach it is by looking at the protagonist’s arc over the course of the story and using this as the spine of your pitch.

In general your pitch should include:

1. Title – Um, well, this obvious, right?

2. Genre – It’s ok to mix genres a little bit here but try to stay within generally accepted genres ie: comedy, comedy-drama, thriller, action-thriller. Not sure? Check out imdb.com to get an idea of the most common genres.

3. Hook – This is the one idea that makes your story unique. In The Artist this would be the fact that it’s a silent movie. If you don’t have one don’t worry – not all stories do.

4. Protagonist – One or two sentences that briefly summarize your main character. For example if you were pitching The Descendants you might say, “Matt is an emotionally awol, self described back-up parent.” Or if your story was Up you could describe Carl as a curmudgeonly recluse unable to connect with anyone since his wife died.

5. Goal – Clarify the protagonist’s main external goal. In The King’s Speech this is for Albert to overcome his stammer. Or for The Descendents it would be for Matt to find and confront his dying wife’s lover.

6. Problem/Obstacles – In many ways this is the crux of your pitch and also the most difficult. The challenge here is to know just how much detail to go into and how to succinctly describe the series of escalating problems your protagonist encounters. This is where it can be really helpful to know what your story is really about and how your protagonist grows over the course of the script.

What you’re looking for here are the main turning points of the second act. The beats that move your character forward externally and internally. The first of these is the main problem which generally falls around the end of the first act.

In The Descendants this is the fact that Elizabeth, who has to be taken off life support, was having an affair. With The Artist this is when George is proven wrong and talkies start to become popular. In Drive this is when Driver (Ryan Gosling) offers to help Standard (Oscar Isaac) and the robbery goes awry.

From here your pitch should include how your protagonist handles this problem(s). Think 3-4 beats that form the central spine of your story be sure to include the end of the second act turning point and the climax.

7.  Resolution – This is how the story ends. It shows how your protagonist solved their central problem and whether or not they achieved their goal. It also reveals what your protagonist has learned over the course of the script and is where the theme is mostly clearly articulated. In The Descendants this is  Matt’s tender speech to Elizabeth which shows us he’s finally able to reconcile her transgression and tell us that The Descendants is ultimately a story about forgiveness.

Spin Your Pitch

When giving your pitch you want to “spin” your story not tell it plot point by plot point. If this means you put the main events in a slightly different order, leave out a character or compress a subplot it’s all good. Succinct is always better so just stick to the key events that tell us what happens and what your story is about. The goal here is to link the main story beats together in such a way that it feels conversational and entertaining. Imagine you’re having a few drinks with your friends and telling them about this great movie you just saw. The pitch should entice the executive you’re pitching to to ask for more information and hopefully to see the script.

Pitching well takes practice, lots and lots of practice, and is an art form all of its own, but having a good sense of your character’s arc, epiphany and transformation can give you the framework you need to hit it out of the park. (Hey, at least I waited until the end to use such an obvious pun!)

Movies are about transformation. We want to see someone change. It’s the reason we are drawn to sit in a dark room and eat popcorn with a bunch of strangers. But this transformation has to have a larger meaning. This is where knowing what your story is about comes in. Without a clear theme your story doesn’t have the context it needs to truly affect the audience. But how do you establish the notoriously hard to pin down theme?

In my last post I talked about how the theme of a story can be articulated by what the protagonist learns. This means that we come to understand what the story is really about by seeing the protagonist experience a meaningful epiphany. In order to ensure your main character has a specific moment of realization we need to give them an emotionally compelling transformation which is a two step process.

First you need to give your protagonist a subconscious longing, need or desire that they are initially unaware of (reconcile loss, gain confidence, forgive). This becomes their internal goal. It’s why they want what they want. It tells us what is really motivating them to achieve their external goal and articulates what they really need (even though they don’t know it yet!).

The second part of developing the protagonist’s transformation is giving the protagonist an epiphany that makes the subconscious conscious. This is where they realize the flaw they must heal in order to be transformed. It’s this moment that tells us what the story is really about.

The King’s Speech does this beautifully:

• The opening scene at Wembley Stadium establishes Albert’s stammer and his considerable fear of public speaking. His subsequent visit to the doctor tells us his external goal is to overcome his speech impediment.

• Albert’s father, King George V (Michael Gambon), gives his annual Christmas broadcast and afterwards bullies Albert into trying the microphone reminding him he has to overcome his stammer sooner than later. This beat sets up Albert’s lack of confidence and roots his weak self esteem in his antagonistic relationship with his father.

We know that Albert’s subconscious inner goal is to feel worthy of being King and to do this he’s going to have to let go of his unattainable need for his father’s love and approval – the flaw that stands in the way of his self confidence.

• With his father’s words ringing in his ears Albert begins seeing Lionel Logue (Geoffrey Rush) to address his stammer. During their sessions Albert resists discussing his past but as the story progresses and their friendship solidifies he reveals some of the more difficult moments of his childhood. These conversations nicely set up Albert’s growing awareness of the real cause of his stammer and ultimately his lack of confidence.

• King George V dies and Albert’s brother (Guy Pearce) inherits the throne becoming King Edward VIII. During a session with Logue Albert reveals his worry that Edward will abdicate and he’ll be forced to take over. Lionel assures him he has what it takes to be King which forces Albert to confront his lack of self worth head on. But Albert’s not yet willing to look at his insecurity and instead lashes out at Logue ridiculing his failed acting career.

• Their altercation causes a rift in their friendship that isn’t repaired until King Edward VIII does in fact abdicate and Albert is made King. Now, unable to avoid a future filled with public speaking obligations, Albert seeks out Logue and apologizes. Their reconciliation underscores an internal shift in Albert’s character and his acceptance of his fate shows the first glimmer of his willingness to confront his flaw and believe in himself.

• Albert and Logue prepare for Albert’s coronation at Westminster Abbey. While they do this the Archbishop of Canterbury (Derek Jacobi) investigates Logue’s credentials and in a climatic scene interrupts their preparations to tell Albert that Logue isn’t even a real doctor. The Archbishop’s shocking revelation proves Albert’s worst fear – he lacks judgment and has trusted someone he shouldn’t have. He is in fact not fit to be King.

• Albert again lashes out at Logue. But instead of backing down Logue helps him to see that he doesn’t need the Archbishop, his father or anyone else’s approval, including Logue’s, to be worthy of the crown – he just needs his own. This is Albert’s epiphany. He is now conscious of how his lack of self worth, instilled in him by his father and reinforced by his debilitating stammer, has held him back from embracing his role as King. This new awareness gives him the confidence he needs to accept the position with dignity. This moment tells us what the story is really about and articulates the theme of accepting yourself flaws and all.

• Albert’s newfound confidence and acceptance of his role as King is beautifully established in the final sequence when he confidently gives his wartime address. This sequence works as well as it does because we know how much Albert has grown over the course of the story. We have witnessed his transformation from being unable to speak to the crowd at Wembley to giving an inspiring radio broadcast that unites the people of Britain and earns their undying trust and respect.

If The King’s Speech was just about how King George VI overcame his stammer it wouldn’t engage us the way that it has. It’s his internal journey as he gains self confidence that keeps us hooked and ultimately moves us. Giving your protagonist a compelling emotional transformation is one of the best ways to not only fully engage your audience but ensure you tell a meaningful story with a clearly articulated theme.

When I work with writers or evaluate pieces for the Sundance Lab, FIND and Screen Queensland one of the questions I often ask myself is, “What does it all mean?” A lot of the time once I’ve finished a script I can’t answer this question and am left searching for the point of the story. This is not what you want to happen. A story without a clear theme causes a reader to pass and leaves the audience wondering why they wasted their time. Once again so not what you want to happen.

But theme is notoriously difficult to nail down and often doesn’t reveal itself to the writer until they’ve written a draft or two. This is par for the course and it can take awhile to figure out what you want to say and why you’re writing this particular story. But at some point you need to make a decision about what your story is really about and make sure the theme is clear.

One way to tackle this is by careful plotting of the protagonist’s arc. How so? Well, what the protagonist learns by the end of the piece tells you what your story is really about.

• For example in The Descendants we’re drawn into the story to see if Matt (George Clooney) will track down and confront his dying wife’s lover Brian (Matthew Lillard) but we’re more connected to whether or not he will be able to reconcile her betrayal. His final speech to her shows us he’s been able to do this and tells us the story is about forgiveness.

• In The Artist we’re invested in the film to see if George (Jean Dujardin) will be able to revive his career but what we really want is for him to put aside his ego and embrace change. His decision to shoot a “talkie” with Peppy (Berenice Bejo) tells us he’s been able to do this and establishes the theme as the danger of hubris.

• For Win Win the conflict centers around Mike’s (Paul Giamatti) decision to have himself illegally appointed as his aging client’s (Burt Young) guardian moving him to a senior’s facility against his wishes. This creates a string of problems that invest us in our desire to see Mike come clean and right the situation. The fact that he does tells us the story is about the importance of honesty.

• During Midnight in Paris we’re drawn through the story to see Gil’s (Owen Wilson) magical travels in time but what we really want is for him to come to terms with his life in the present. When he turns down Adriana’s (Marion Cotillard) request to stay permanently in the 1890’s we know that he’s done this and that the theme of the story is that despite the allure of the past it’s better to accept the present.

• While watching The King’s Speech we want Albert (Colin Firth) to be able to speak in public without embarrassment but what we really want is for him to become more confident, come out from behind his father’s shadow and embrace his role as King. The fact that he eventually does this tells us the theme is learning to accept and believe in yourself.

• In Up were invested in the movie to see if Carl (Ed Asner) will make it to Paradise Falls but what we really want is for him to reconcile the death of his wife and befriend Russell (Jordan Nagai). When he finds Ellie’s note in his scrapbook and goes on to rescue Russell from Muntz (Christopher Plummer) we know that while the piece has been a fun adventure it’s really about overcoming loss, reaching out, and embracing life.

These examples show how you can use the protagonist’s arc, specifically their epiphany, to articulate what the story is really about. So in thinking about theme you can look to where you want your protagonist to go and how you want them to change over the course of the story. This will point you in the direction of your theme and make sure your story has a reason to be told.